I tend to do this a lot. I compare myself to other people. It can be people I admire or people I can't stand. But love or hate, I always look at them and wish that I could be more like them. Mostly this is how I feel when it comes to making money. I have to admit sometimes I look at these people and wonder how in the world do THEY stay in business?
For the last few years, I have ran a few different businesses as side jobs. They never really went anywhere. So I reached out and got advice from a variety of sources, telling me the best way to make my business grow.
I know a few friends that run successful companies that are only a few years old. Some of these friends act like total jack asses in public. Enough that it makes you wonder why people buy from them when their social skills are crap. But it’s kind of their gimmick. Kind of like going to that restaurant, Dick’s Last Resort, and the waiters throw paper napkins at you and make customers where silly hats. People dig it.
I have other friends that are Goths, or rebels, or rockabilly, or geeks. It’s their lifestyle and who they are. They run companies that cater to their lifestyle and are true to their vision. So I wonder, there’s got to be a common thread?
Maybe that’s really what it is. They stay true to themselves. It’s not what gimmicks they bring. Or even if they have some sort of theme. They stay true to who they are first. Then bring that to their business. That’s what transcends to their customers and makes doing business with them special. It makes their business unique.
Every morning I wake up and check out Facebook before I get out of bed. I just like to see what my friends are up to and see if there’s any good gossip from the night before.
Today I woke up and did the same thing. As I was cruising the pages of who’s selling what and what promotions they have it hit me. Every company that I have tried to start always involved someone else influencing me and the vision of what I was trying to do. Guiding me one way or another. But as I look back on all of it, none of them helped me stay focused on what I really wanted my goals to be. Just advising on what works for others and how to make myself more like them.
But I’m not them. I’m not going to change how I do things and produce things because it’s how so and so does it and that works for them. Because as I have learned, that works for them but not for me. I’m going to stay true to myself this time.
So that's why I say, you follow your dreams and I'll follow mine